Volkswagen Canada recently announced the official pricing for the overhauled 2024 Atlas and Atlas Cross Sport models, marking a bold new era of German automotive luxury on Canadian soil. The Atlas and Atlas Cross Sport command starting prices of $49,995 and $48,895 respectively, with features that elevate their status in the mid-size SUV segment.
Sophisticated Elegance Redefined
Under the "form meets function" paradigm, the new Atlas family showcases a substantial interior refresh. Think high-quality materials, streamlined design, and premium craftsmanship. Details such as leatherette-trimmed dash and center console blend harmoniously with front-row door trim, giving way to a luxurious, cockpit-like ambiance. The second-row door treatment mirrors that of the front, showcasing a thoughtfully orchestrated design throughout the cabin. And, for a tailored touch of sophistication, the top-range models boast quilted leather seats, designed with a chic diamond stitch pattern.
Performance Meets Efficiency
Performance and efficiency are tightly knit within the refreshed Atlas lineup, thanks to the newly standard 2.0-litre turbo powertrain. This new four-cylinder heart replaces the previous power options, combining smooth power delivery and better fuel economy. Capable of producing 269 horsepower and 273 lb-ft of torque, this turbocharged powertrain promises a surge in performance, whilst offering a broader torque range for improved drivability and acceleration.
The eight-speed automatic transmission paired with Volkswagen’s 4MOTION all-wheel-drive system, standard across all variants, further amplifies the Atlas' promise of performance and stability in any driving condition.
A New Peak of Luxury
Adding an extra layer of rugged allure to the seven-seater Atlas lineup is the Peak Edition trim. It flaunts a unique blend of interior and exterior detailing, such as body cladding elements, unique wheels, all-terrain tires, and a black-out exterior. On the inside, the signature design adds a bespoke touch to the SUV's character, making the Peak Edition an exciting addition to the MY24 Atlas lineup.
Enhancements Across the Board
The new Atlas and Atlas Cross Sport offer improved standard features, including a heated steering wheel, ventilated front seats, and a height-adjustable passenger seat. Not to be outdone, the 2024 model year also introduces the IQ.Drive suite, Volkswagen's comprehensive pack of driver assistance technologies.
Further amplifying the comfort quotient, the three-zone Climatronic automatic climate control comes as a standard feature across the lineup, along with a cleverly redesigned centre console that houses an additional storage cubby.
Volkswagen's attention to ambiance detail is evident with the offering of customizable ambient lighting featuring 30 colour options. Paired with the innovative backlit dash décor bearing the model name, it creates a refined, contemporary atmosphere that is sure to delight drivers and passengers alike.
Availability
Canadian car enthusiasts eager to experience the refreshed Atlas and Atlas Cross Sport will not have to wait long; the models are expected to start arriving at dealerships in Q3 of 2023.
With an intriguing mix of style, performance, comfort, and safety, the new Atlas family seeks to redefine the standards of mid-size luxury SUVs in Canada. The 2024 Volkswagen Atlas and Atlas Cross Sport are more than just vehicles - they are a testament to Volkswagen's commitment to excellence.
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